A sign placed
before an election to advise or identify a candidate, campaign issue, a cause
that the candidate represents, election proposition and related matter is
called a political sign. Often,
volunteers are asked to place the signs at certain locations, but they rarely
have an idea of choosing the right places to increase their effectiveness. If
certain points are kept in mind and followed, people may remember the name and
face of the candidate.
Quality of the signage
The material
used should not be cheap. The color combination, font size and the photograph
of the candidate should be clearly visible. A moving thing catches the eye much
more than a stationary one. A hanging sign that spins around can be very effective.
Why Political Signs?
Whatever cause
or a proposed bill is being supported by the candidate should be highlighted in
these political signs. It is very
important to do so because people from different walks of life can relate to
certain causes like increasing employment, AIDS awareness etc.
Sign angle
If the signs are
kept at 90 degree angle to the nearby road, such a placement will make the sign
visible to the drivers; if the sign is placed at an optimal angle, there is a
good chance that it can be read by the people driving by that road. When
streets are to be targeted, care should be taken to place the sign that faces
only one side of the traffic, also, shelling more money by placing the signs on
all corners of the street can be a fabulous strategy.
Height placement
Experts suggest
that placing the signs at a height between half a foot- one foot is the best.
Placing the signs on poles and trees may not be effective or useful. Also, the
areas where the signs have to be placed, should be studied for in advance for
any history of vandalism or stealing. Signs made from expensive materials
should not be placed in such areas. Areas having public properties are the most
suited for placing such signs.
Targeting voters of based on factors like
sex/age groups/different sections of the society
Just placing the
signs at eye catching locations is not enough. Attention of women voters can be
caught near shopping centers. Young voters can be targeted by placing the signs
near colleges and areas having discos. Placing them near office locations will
help in making the candidate visible among the business class people. If they
are place near schools, it can help in getting visibility among the parents who
come to drop their children. Popular movie theaters and grocery stores are also
good locations.
Clumping
Placing 4-5
signs in quick successions on properties can give the impression that the
mentioned candidate has more number of supporters. If possible, people owning
these properties that are one after the other in a line, can be taken into
confidence to get this done.
Timing
First
impression is the last impression. So, the volunteers need to map out at least
90% of the location before their signs arrive. Then, just on one evening, all
the volunteers should be gathered and most of the signs should be placed at
once. On the next day, when people will come out and see so many signs, they
will wonder and will be curious about the candidate.
Other important information
Other
things like the election date, the election venue, the voting hours, number of
voting sites should also be mentioned so that the interested people know where
and when to cast their votes.
By Signs247.net
By Signs247.net
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